Social Switzerland
About
Social Switzerland is a survey looking at the social media presence of the Swiss cantons and their regional capitals. The diagram will be comparing the official channels of public authorities on Facebook, Twitter and YouTube.
The daily interactions show the current evolution of social networks in Switzerland. All available data will be gathered in real time.
The overview is a collaboration between the HWZ University of Applied Sciences in Business Administration Zurich and the marketing agency webguerillas.
As part of the Zurich Universities (Zürcher Fachhochschule), the HWZ is mainly concentrated on the fields of business administration, communication and information management. With over 2,000 students and around 500 lecturers, the HWZ is the largest business school with apprenticeship training in Switzerland.
As one of the top teaching institutes in Switzerland, the HWZ offers a CAS course in Social Media Management.
The agency webguerillas is a full-service contractor for alternative advertising. Amongst other things, their portfolio includes advertising in both online and offline media, surprising and entertaining the target audience with unconventional ideas. The agency has won several awards and is one of the leading agencies for viral campaigns, social media activities, guerilla marketing, word of mouth marketing, ambient and mobile marketing as well as concepts for blogs and websites. Their clients include Ricola, Ovomaltine, Feldschlösschen and Läderach amongst others.
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Social Switzerland
Contact
Do you have questions or comments about the study?
Do you think that an important social media channel is missing? Send us the URL and we will expand our study.
The study is a collaboration between the HWZ University of Applied Sciences in Business Administration Zurich and the marketing agency webguerillas.